In the smartphone industry, the battle for dominance has caused one of the biggest rivalries in technology history, with Samsung and Apple going toe to toe as the biggest manufacturers in the business.
Over the years, the rivalry between these two companies has also transferred to fans of the respective brands. Nokia has used this rivalry to its advantage in its latest advert for its popular Lumia 920 device, and an opportunity to poke fun at the conflicts between the companies. The new advert which can be viewed over at Unwired View is set at a wedding. The guests on one side of the aisle use Samsung Galaxy smartphones, while those on the other side use Apple iPhones to film the wedding ceremony.
Comments are exchanged between guests on both sides, and this then turns to large scale but humorous fight scene. Staff at the wedding venue who use Nokia Lumia 920 handsets look on from the sidelines in dismay, and remark that users of the iPhone and Galaxy devices seem to like fighting with one another. Visit our website for Nokia Lumia 920 special offers and cheap Nokia Lumia 820 deals.
The slogan ‘don’t fight, switch’ is then used, as part of Microsoft and Nokia’s ongoing ‘Switch’ campaign, in an attempt to highlight to consumers that there is an alternative to Android and iOS operating systems. The ad then finishes with a mention that the Nokia Lumia 920 was voted the best smartphone of 2012.
The Lumia 920 was one of the surprise hits of last year, with higher than expected sales following its launch in November which led to widespread reports of stock shortages as a result of high demand. Although a number of rival manufacturers have launched ever impressive smartphone models, sales of the Lumia 920 have remained consistently strong.
We compare the best Nokia Lumia 920 deals from UK network operators on our website to help you find the best deals.
